Bob Kealing's Life of the Party: The Remarkable Story of How Brownie Wise PDF

Before Mary Kay, Martha Stewart, and pleasure Mangano, there has been Brownie clever, the charismatic Tupperware government who switched over postwar optimism right into a record-breaking revenues engine powered by way of American housewives. In Life of the Party, Bob Kealing deals the definitive portrait of clever, a plucky businesswoman who divorced her alcoholic husband, begun her personal profitable enterprise, and finally stuck the attention of Tupperware inventor, Earl Tupper, whose plastic bins have been amassing airborne dirt and dust on shop shelves. 
 
The Tupperware occasion that clever popularized, a master-class within the delicate promote, drove Tupperware's revenues to hovering heights. It additionally gave minimally expert and economically invisible postwar girls, together with a few African-American girls, an appropriate outlet for making their very own cash for his or her families—and for being rewarded for his or her efforts. With the folks talents of Dale Carnegie, the appearance of Doris Day, and the magnetism of Eva Peron, clever used to be as well known between her many committed fans as she used to be one of the press, and he or she develop into the 1st lady to seem at the conceal of BusinessWeek in 1954. Then, on the peak of her luck, Wise's ascent ended as fast because it started. Earl Tupper fired her below mysterious situations, wrote her out of Tupperware's luck tale, and left her with a pittance. He walked away with a fortune and he or she disappeared—until now. 
 
initially released as Tupperware Unsealed by the collage Press of Florida in 2008—and optioned by way of Sony images, with Sandra Bullock connected to star—this revised and up-to-date variation is completely timed to use renewed curiosity during this long-overlooked American company icon.

From the Hardcover edition.