Download e-book for iPad: Nichtmarktstrategien multinationaler Unternehmen: Eine by Corinna Sinzig

By Corinna Sinzig

ISBN-10: 3658168447

ISBN-13: 9783658168445

Im Rahmen einer qualitativen Fallstudienanalyse stellt Corinna Sinzig nichtmarktstrategische Aktivitäten multinationaler Unternehmen (MNU) in Industrie- und Schwellenländern gegenüber, additionally beispielsweise Beziehungen zur politischen Umwelt durch Verbandsarbeit oder zur sozialen Umwelt durch Kooperationen mit NGOs. Die Autorin untersucht mit einem ganzheitlichen Ansatz, wie sich Strategien kontextübergreifend unterscheiden, welche internen und externen Einflussfaktoren hier wirken und wie diese mit der Marktstrategie koordiniert werden. Anhand eines anspruchsvollen Forschungsdesigns verdeutlicht sie, dass sich Nichtmarktstrategien von MNU in Schwellenländern in der paintings und Intensität ihrer Verfolgung teilweise signifikant von dem strategischen Verhalten im
Stammland des MNU unterscheiden. 

Show description

Read Online or Download Nichtmarktstrategien multinationaler Unternehmen: Eine komparative Fallstudienanalyse (mir-Edition) (German Edition) PDF

Best nonprofit organisations & charities books

Marilyn Bancel's Preparing Your Capital Campaign (J-B Fund Raising School PDF

"Marilyn Bancel has written a hugely obtainable, readable consultant to a really advanced procedure, that's no suggest feat. no matter if you've been via a capital crusade earlier than and imagine you are ready-and in particular if you are new to the capital crusade process-read it! getting ready Your Capital crusade presents precious insights and sensible making plans instruments that might bolster your means to tackle a campaign's problem.

Download PDF by Emanuele Padovani,David W. Young: Managing Local Governments: Designing Management Control

Neighborhood executive is a space the place administration abilities are established to the extraordinary. With political issues glaring either in the community and nationally, coping with assets should be complicated and topic to alter. This ebook introduces new recommendations and new methods of doing company which can significantly increase the price of the providers a neighborhood executive presents to its electorate, with out placing a better monetary burden on taxpayers.

Download e-book for kindle: Social Innovation: Solutions for a Sustainable Future (CSR, by Thomas Osburg,René Schmidpeter

​Social Innovation is turning into an more and more very important subject in our international society. these corporations that are capable of boost enterprise suggestions to the main pressing social and ecological demanding situations often is the top businesses of the next day. Social Innovation not just creates price for society yet should be a key driving force for company good fortune.

Research Report on Corporate Social Responsibility of China by Jiagui Chen,Qunhui Huang,Huagang Peng,Hongwu Zhong PDF

This booklet is compiled according to the learn technique and technical technique utilized within the Blue publication of company Social accountability. It comprises 5 components: precis, index, undefined, Case experiences, and Appendices. The index evaluates chinese language companies every year on their functionality in CSR administration and the extent of data disclosure through assessing 4 various elements: accountability administration, financial tasks, social duties and environmental obligations.

Extra resources for Nichtmarktstrategien multinationaler Unternehmen: Eine komparative Fallstudienanalyse (mir-Edition) (German Edition)

Sample text

Download PDF sample

Nichtmarktstrategien multinationaler Unternehmen: Eine komparative Fallstudienanalyse (mir-Edition) (German Edition) by Corinna Sinzig


by Donald
4.1

Rated 4.43 of 5 – based on 33 votes