New PDF release: Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund

By Julia I. Walker

ISBN-10: 0471738379

ISBN-13: 9780471738374

"Major presents are on the center of any coordinated, winning fundraising attempt. Julie Walker indicates you ways to do it all-- locate the customers, employees this system, and ask for the money. The sidebar tales and real-world examples sprinkled through the ebook are wonderful, but nonetheless make some extent. i might purchase it for the recommendation and continue it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin highschool New Orleans, Louisiana

a part of the AFP/Wiley Fund improvement sequence, Nonprofit necessities: significant presents is a qualified consultant to significant present fundraising, concisely awarded in a structure that's obtainable, energetic, and easy-to-read. With in-depth suggestion from skilled fundraiser Julia Walker, this e-book takes the reader from the early phases of creating a application during the center components of all significant reward courses: choosing and score clients; getting ready the case; education volunteers; cultivating donors; making the ask; and delivering popularity and stewardship for the present. Its nuts-and-bolts presentation makes a speciality of the right way to create a prospect-centered application that develops the potential to have interaction and solicit donors, successfully in line with their precise pursuits and needs.

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