New PDF release: Small Giants: Companies That Choose to Be Great Instead of

It’s an axiom of commercial that groovy businesses develop their sales and gains 12 months after yr. but quietly, less than the radar, a small variety of businesses have rejected the strain of never-ending progress to target extra pleasurable company ambitions. pursuits like being nice at what they do, making a great spot to paintings, delivering nice customer support, making nice contributions to their groups, and discovering nice how one can lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside of fourteen notable businesses that experience selected to march to their very own drummer. They contain Anchor Brewing, the unique microbrewer; CitiStorage Inc., the most suitable autonomous records-storage company; Clif Bar & Co., maker of natural power bars and different meals meals; Righteous Babe files, the list corporation based by means of singer-songwriter Ani DiFranco; Union sq. Hospitality workforce, the corporate of restaurateur Danny Meyer; and Zingerman’s group of companies, together with the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham exhibits how the leaders of those small giants famous the complete diversity of decisions that they had concerning the kind of corporation they can create. And he indicates how we will all gain by means of wondering the standard definitions of industrial good fortune. In his new later on, Burlingham displays at the similarities and studying classes from the small giants he covers within the book.

From the Hardcover edition.