Jason Saul's The End of Fundraising: Raise More Money by Selling Your PDF

Why does it expense nonprofits on normal $20 to elevate $100, whereas it charges businesses simply $4?

Simply placed: Nonprofits don't have any leverage. nobody has to make a donation. and because such a lot donors don't have any direct stake within the organisations they help, they make donations out of the goodness in their hearts. If donors consider like writing a cost, they'll. in the event that they do not, they won't.

The finish of Fundraising turns fundraising on its head, educating nonprofits find out how to cease begging for charity and begin promoting impact.

For the 1st time, nonprofits have financial energy. we are living in a brand new period the place shoppers, companies, traders, staff, and repair services connect genuine financial price to social results. An period the place yesterday's "feel strong" issues—education, the surroundings, overall healthiness care, the humanities, and animal rights—now have direct financial effects and possibilities. Nonprofits now have leverage. to exploit this leverage, nonprofits needs to easy methods to "sell" their influence to a brand new set of stakeholders.

Using his fifteen years of expertise advising the world's major nonprofits, foundations, and firms, Jason Saul unearths the formulation for a way nonprofits go beyond the paradigm of charitable fundraising and achieve real monetary sustainability. particularly, this groundbreaking booklet bargains nonprofit pros a consultant to

• Understand the function of social swap in our economy
• Capture and speak effect in uncomplicated, compelling terms
• Identify the hot industry stakeholders that price nonprofit outcomes
• Create strong worth propositions to extend leverage
• Improve the luck of a nonprofit's pitches to funders

The finish of Fundraising comprises the instruments had to successfully body, marketplace, and promote a nonprofit organization's influence, and includes step by step counsel for growing dynamic new possibilities with quite a few funders.