By Bernard Ross,Clare Segal
ISBN-10: 0787994049
ISBN-13: 9780787994044
prime fundraising professional Bernard Ross bargains another but powerful version for asking and influencing power donors and friends, utilizing the most recent suggestions built within the neural and mental sciences. He indicates participants tips on how to make a compelling ask to mid- and high-value donors, win board contributors over to a brand new crusade approach, persuade reluctant colleagues to decide to their rules, and optimistically deal with the objections of a skeptical enterprise philanthropist.
Bernard Ross and Clare Segal (London, united kingdom) are administrators of the administration Centre, the United Kingdom's biggest nonprofit administration consultancy and coaching organization.
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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross,Clare Segal
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