By John Stanislav Sadar
ISBN-10: 1138573434
ISBN-13: 9781138573437
ISBN-10: 1138837806
ISBN-13: 9781138837805
In the mid-1920s a physiologist, a tumbler chemist, and a zoo launched into a undertaking which promised to show constructions into clinical tools. The complicated chemistry of "Vita" Glass mobilised theories of sunshine and drugs, healthiness practices and glassmaking expertise to compress a whole epoch’s hopes for a fit lifestyles right into a glass sheet – but it did so invisibly.
To speak its virtue, Pilkington Bros. spared no cost as they introduced the costliest and complicated campaign of their heritage. Engineering desire for "Vita" Glass hired modern marketplace study, evocative images and forefront innovations of advertisements psychology, observed through the declare: "Let within the well-being Rays of sunlight completely via "Vita" Glass Windows."
This is the tale of ways, regardless of the easiest efforts of 2 glass businesses, the prime advertising enterprise of the day, and the evaluations of best scientific minds, "Vita" Glass failed. even if, it epitomised an age of lightness and airiness, drowsing porches, flat roofs and ribbon home windows. furthermore, via its notable print ads, it strove to form the suitable courting among our structures and our bodies.
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Additional info for Through the Healing Glass: Shaping the Modern Body through Glass Architecture, 1925-35 (Routledge Research in Architecture)
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Through the Healing Glass: Shaping the Modern Body through Glass Architecture, 1925-35 (Routledge Research in Architecture) by John Stanislav Sadar
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