By Jeff Ansell,Jeffrey Leeson
ISBN-10: 0470543949
ISBN-13: 9780470543948
Award-winning journalist and Fortune 500 advisor Jeff Ansell offers a how-to consultant for leaders, executives, and different execs whose high-visibility calls for widespread touch with the media. Drawing on approximately 4 a long time of media adventure, Ansell offers proven recommendations for responding to demanding questions and providing potent messages. moreover, he unearths classes realized and pitfalls to prevent through referencing contemporary information occasions from around the globe. precious gains include:
- A behind-the-scenes examine how information is made
- Complete directions to making compelling messages
- Specific messaging formulae for construction belief whilst the scoop is bad
- Step-by-step thoughts for dealing with adverse or relentless questions
- Insider how to establish and deal with deceptive questions
An crucial source for navigating either conventional and on-line media, this publication prepares readers for even the main not easy media events.
Read or Download When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) PDF
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When the Headline Is You: An Insider's Guide to Handling the Media (J-B International Association of Business Communicators) by Jeff Ansell,Jeffrey Leeson
by Christopher
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