By Frederick Wasser
ISBN-10: 0292791453
ISBN-13: 9780292791459
ISBN-10: 0292791461
ISBN-13: 9780292791466
A humorous factor occurred so one can the flicks. rather than heading downtown to a first-run motion picture palace, or maybe to a suburban multiplex with the most recent high-tech projection functions, many people's first cease is now the local video shop. certainly, video leases and revenues at the present time generate extra source of revenue than both theatrical releases or tv reruns of movies.
This pathfinding booklet chronicles the increase of domestic video as a mass medium and the sweeping adjustments it has brought on in the course of the movie because the mid-1970s. Frederick Wasser discusses Hollywood's preliminary hostility to domestic video, which studio heads feared might bring about piracy and declining sales, and indicates how, mockingly, video revitalized the movie with large infusions of money that financed blockbuster videos and big advertising campaigns to advertise them. He additionally tracks the fallout from the video revolution in every thing from alterations in movie creation values to deal with the small monitor to the increase of media conglomerates and the lack of the variety as soon as supplied via smaller studios and self sustaining distributors.
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Veni, Vidi, Video: The Hollywood Empire and the VCR (Texas Film and Media Studies Series) by Frederick Wasser
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